To emphasize the uninterrupted service, we strengthened the container line surrounding the "GO" element.

We supported the concept of uninterrupted end-to-end service by incorporating the slogan "Keep moving."

We revised their existing logos using a minimalist approach with clean and simple lines.

We achieved a strong and readable logo design by using only typography.

In addition to simplicity and modernity, we created an attention-grabbing logo design using geometric shapes.

We designed icon sets that align with the logo style.

Methods

Managing Partner / VP

With the symbols and colors used, a logo was designed in accordance with the target audience and today's trends, referring to the metaverse and pleasant time.

Results

They requested us to emphasize the fact that they provide transit services to their customers, enabling them to move seamlessly through customs and other barriers.

They expressed their desire to make this update by revising their existing logos rather than completely changing them.

They mentioned that their current logos are weak and have issues with legibility and application on different backgrounds. They also highlighted that they have been unable to use them effectively in digital channels.

Brief

Oregon

Oregon was established in 2011 to provide NCTS transit solutions to the Global Logistics Industry.

Oregon NCTS system is a service provider that can submit customs transit declarations with T (TR,T1,T2,T-) guarantee, EU Entrance Summary (ENS) declarations to Turkey, EU, EFTA, UK, Serbia and N.Macedonia customs online.

Oregon System which is serving with over 200 Million EURO comprehensive guarantee in customs administrations, can submit declarations to customs of Turkey, Germany, Bulgaria, Romania, N.Macedonia, Serbia, Poland and Italy directly and for other NCTS customs systems indirectly.

Instead of negative disease images, which are generally used in the medical field, we designed colorful and entertaining pigtograms as the communication language in the posters. In this way, we have created an entertaining structure that is free of negative effects for our pediatric patients as well as our adult patients. In addition, thanks to the qr codes on the posters, we directed the patients who wanted to get detailed information about the subject to the videos prepared by the specialist doctors.

Solution

Business Manager

Medient Ear Nose and Throat Hospital Posters

Currently, we continue as the corporate solution partner of Medient Hospital. We would like to thank Medient ENT for giving us the opportunity to work, and as the colornic family, we wish all patients a speedy recovery.

Updating the communication strategy within the institution to increase patient satisfaction and strengthen the bond established with patients

Medient KBB

Medient Ear Nose and Throat Center, With its expert staff, it is an institution that provides quality and effective service in all areas of otolaryngology and head and neck diseases, as well as in the field of facial aesthetic surgery. They attach great importance to communication with their patients in order to take their services one step further every day. In this context, we designed disease and diagnosis communication posters to provide internal communication.

Project management with Gantt Chart Stakeholder interviews Wireframe Data analysis (Recordings, Heatmaps and Google Analytics) Benchmarking Heauristic Evaluation Fill-in-the blank method Prototyping Inclusive design principles

Chief Information Officer - Synapsis Teknoloji

Mobile web and desktop design inconsistencies removed It made easy to find the products and discover the new features Modern and trendy design approaches Mobile orriented design Usability problems were solved Accesibility problems were solved. The new features were developed for the Color Blindness.

 Mobile web and desktop design inconsistency Findability vs discoverability Old fashioned and Complex Design Desktop oriented design Some usability problems Accessibility problems

Problems

Tonguç Akademi

Tonguç Academy is a youtube channel that provides useful information for students in a fast and practical way. “If Tonguç understands, everyone will understand.” It is a free education platform that has provided education to hundreds of thousands of students with its motto. Tonguç Academy's teachers, Talha Doğan and Mehmet Tuğutlu: “Using our character named Tonguç, he explains each lesson to the students in a very simple way. In accordance with the current MEB curriculum, it has been prepared to meet the learning, repetition and reinforcement needs of students at all levels, from grade 3 to grade 11.

Marketing and Corporate Communication Group Manager

Mobile web and desktop design inconsistency Findability vs discoverability Old fashioned and Complex Design Desktop oriented design Some usability problems Accessibility problems

Erdem Hospital

Erdem Group has been successfully providing its services in the health and education sector since 1988. Giving importance to patient satisfaction, going beyond the limits in services and providing healthcare services with an understanding that respects patient rights, Erdem Hospital Group has three hospitals, two dialysis centers, a medical center and an oral and dental health center.

We designed a website that aligns with the company's new corporate identity and current trends. We created a responsive design that adapts to different devices and screen sizes. We built an SEO-friendly structure for the company's clients and target audience. We ensured easy access to the content management system (CMS) for existing users.

General manager - interpress.com

A modern, user-friendly, and information-focused design was created that emphasizes the company's professionalism. With its SEO-friendly infrastructure, it has facilitated communication with potential customers.

interpress

Interpress is Turkey's first media monitoring center, founded in 1940.  Since 1981, they have maintained a press archive, and since 2009, a TV channel archive.  It meets the needs of individuals and institutions who want to access all information published about themselves, their competitors, and their areas of activity in the media.

We used power symbols as icons, considering the simplicity since we are a software company.

Similarly, these arrows represent moving from one place to another.
We designed the logo with a minimalist approach, using clean and simple lines.

By using only typography, we achieved a strong and legible logo design.

For the color, we used orange to represent speed and power.

We also created icon sets that are in line with the logo style.

Co-founder & CEO of Modaltrans

A simple and powerful logo was designed that reflects the brand as a logistics software company at first glance and embodies the brand's values, mission, and goals.

They mentioned that they want to change their logos because they don't reflect the company's values, industry, and target audience.

They requested that the graphical elements in the logos should represent that they are a logistics software company.

They also emphasized their expectation for the logos to accurately represent the company in digital platforms.

Modaltrans

Modaltrans is a company that develops cloud-based logistics and transportation management software for freight companies, fleet operators, importers, and exporters.

In the "Organic Love" book, recipes and the loved ones who have been with Nilgün Bodur at every point of her life, setting up tables together, are featured.   Among the guests in the book are Ebru Şallı, Sinan Akçıl, Didem Soydan, Özge Ulusoy, Burcu Esmersoy, Ceylan Çapa, Buse Terim, Ayşe Kucuroğlu, Umut Eker, Sibel Arna, Işıl Reçber, Aslı Şen, Sarp Apak, Pınar Tezcan, Ahu Yağtu, Gonca Vuslateri, Dilek Avşar, Hakan Öztürk, Oben Budak, Alex Kokoskeriya, Sibel Arna, Tamer Yılmaz, as well as famous names from the world of magazines, arts, and society such as Ahu Orakçıoğlu, Aslı Tandoğan, Ayşe Tolga, Ece Vahapoğlu, Bilge Eren, Gülsen Eren, Gülperi Eren, Mehmet Eren, Günsel Ülkü, Pervin Ersoy, Melda Tuna, Şahnaz Çakıralp.   The recipes in the book include buckwheat meatballs, banana parfait, quinoa salad, cocoa strained yogurt, chicken meatballs, oat bran soufflé, parmesan black rice, light strawberry jam, buckwheat soufflé, apricot dessert, quinoa salad, avocado pudding, wild blueberry smoothie, granola, breakfast quinoa, walnut brittle, red rice, carob brownie, olive oil starter, fram smoothie, date balls, quinoa fritters, carob pancake, cocoa fig dessert, quinoa crackers, faux cocoa pudding, quinoa balls, carrot balls, wheat flour crepes, quinoa sushi.

Author

We conducted the project for the "Organic Love" book, containing healthy and practical recipes by Nilgün Bodur, from Aradolu.com, which opens the doors to the organic world.  You will find more than just recipes in the content of the book. You will feel as if you are sitting at a long and love-filled table with Bodur's large family, ranging from Ebru Şallı to Burcu Esmersoy, from Işıl Reçber to Aslı Şen.

Prepared under the sponsorship of Aradolu Publishing, the "Organic Love" book can create healthy snacks with Nilgün Bodur's special recipes at any time of the day, alongside being a cookbook. If you wish, you can enjoy light and easy-to-implement flavors while brightening your tables with various main courses.

Nilgün Bodur - Aradolu

Oregon was established in 2011 to provide NCTS transit solutions to the Global Logistics Industry.Oregon NCTS system is a service provider that can submit customs transit declarations with T (TR,T1,T2,T-) guarantee, EU Entrance Summary (ENS) declarations to Turkey, EU, EFTA, UK, Serbia and N.Macedonia customs online.Oregon System which is serving with over 200 Million EURO comprehensive guarantee in customs administrations, can submit declarations to customs of Turkey, Germany, Bulgaria, Romania, N.Macedonia, Serbia, Poland and Italy directly and for other NCTS customs systems indirectly.

Project management with Gantt Chart
Stakeholder interviews
Wireframe
Data analysis (Recordings, Heatmaps and Google Analytics) 
Benchmarking
Heauristic Evaluation
Fill-in-the blank method
Prototyping

Head Of Product Management - Otelz.com

Mobile web and desktop design inconsistencies removed 
It made easy to find the products and discover the new features
Modern and trendy design approaches
Mobile orriented design
Usability problems were solved

Mobile web and desktop design inconsistency
Findability vs discoverability
Old fashioned and Complex Design
Desktop oriented design 
Some usability problems

Otelz

Otelz.com became one of the most known hotel booking websites in Turkey in the last year. Its outdoor ads are broadcasting in several cities such as Istanbul, Ankara, İzmir, Bursa, Adana and its videos and banner ads are broadcasting on social media. One of five people in Turkey knows the brand of Otelz.com today. Among the public, there is now a perception that the most affordable price and most accommodation options can be found on Otelz.com.

In the new logo, we stylized this organic world for Aradolu.com's customers to discover.

We set off from the hot air balloon, humanity's first exploration vehicle.

Using a simple design, we designed an icon by combining a hot air balloon with a shopping cart.

We designed the logo to help customers form an emotional connection with natural products.

Founder and CEO - Aradolu

A logo was designed with the symbol and colors used to help customers discover natural products and establish an emotional connection.

They gave us the "Explore in the Middle East" brief.
Let Aradolu users discover handmade, healthy, natural and delicious food products as well as newly released technological products in Aradolu for the first time.

Aradolu

Aradolu.com was established in September 2014 with the aim of offering natural, organic and handmade products to its customers through e-commerce. Its product range includes more than 2000 products from organic food to natural care, from modern home to mother and baby care. Offer the consumer a choice with more than 2 thousand products aradolu.com is a reliable address for around 150 thousand visitors every month.

In our meeting with Kerem Siral, the CEO of Aradolu.com, we were asked to do a new study because the logo they used was insufficient to reflect Aradolu.

It also aimed to open Aradolulu to Europe in 2017 and to offer ambitious products in the field of technology to its product categories.

Our Work